Amplifying local voices

The impact of Onehunga’s “Business in Focus” series.

Recognising the crucial need to connect local communities with the vibrant spirit of their small businesses, we led the initiative to launch the "Business in Focus" podcast. This strategic new series, developed in partnership with Onehunga FM and hosted by Business Onehunga's General Manager, Amanda Wellgreen, aimed to showcase the dynamic entrepreneurial heart of the Onehunga community. The podcast was conceived as a versatile tool, enabling Business Onehunga to deepen engagement with existing members, attract new audiences, and repurpose valuable content across various platforms.

The approach for "Business in Focus" was built on the premise of sharing authentic stories from diverse local business owners. As host, Amanda Wellgreen guides each weekly episode, diving deep into their journeys, challenges, successes, and unique contributions to the Onehunga fabric. This intimate format fosters a deeper understanding and appreciation for the people behind the businesses, humanising the commercial landscape and encouraging stronger community ties. The collaboration between Business Onehunga and Onehunga FM has been key to delivering these narratives, blending local business insight with accessible, high-quality audio production.

Between March and June, the series successfully published ten weekly episodes, quickly gaining traction within its target audience. By the end of June, the podcast had achieved 445 downloads, demonstrating its immediate appeal and effectiveness in reaching listeners. This early success highlights not only the dynamic nature of Onehunga's business community but also the podcast's ability to tap into a new, professionally engaged audience, providing an enduring platform for local stories that resonate beyond traditional media channels.